On-Page SEO
On-page SEO refers to the optimization of elements on a website to improve its visibility on search engines. This includes optimizing content with relevant keywords, improving page load speed, creating compelling meta tags, and structuring content for both users and search engines. On-page SEO ensures that the website is not only easily found by search engines but also provides a positive user experience that encourages engagement and conversions.
Off-Page SEO
Off-page SEO focuses on activities outside the website that help improve its search engine rankings. This primarily involves building backlinks, acquiring high-quality external links from authoritative sites, and leveraging social media for brand visibility. Off-page SEO helps establish a site’s credibility and authority, signaling to search engines that it is a trusted and valuable resource. This, in turn, can improve search engine rankings and drive more organic traffic to the site.
